Let the Summer Movies — and Product Placements — Begin
The summer movie season is officially here. How do I know? Because Robert Downey Jr. is donning a big ol’ robot suit and blowing stuff up in “Iron Man,” which opens in theaters tonight.
I caught the movie a couple of nights ago and can report that, despite a few preposterous plot developments, it’s pretty darn entertaining, thanks largely to Downey’s nuanced portrayal of hero Tony Stark. I also can report that “Iron Man” is chock full of product placements.
Seriously, forget those stimulus checks: Through the power of subliminal suggestion, “Iron Man” could very well fire up the economy again, forcing consumers to buy cars and computers they didn’t even know they wanted.
Here is a list of a few of the brands getting an “Iron” boost:
Tony guns it in an Audi R8, a sleek little number that even makes non-car people like me want to take a test drive. And at $110,000, it’s totally affordable!
In the Mac vs. PC debate, Stark falls on the PC side — his servers are Dell.
Iron Man never needs to ask, “Can you hear me now?,” not only because it’s SUPER LOUD whenever he starts stomping around, but also because his LG phone appears to be a member of the Verizon network.
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